Soleil is an aesthetic center based in Yerevan, Armenia. It provides beauty services including hairstyling, makeup art, skin care, nail art and many more.
The objective of the visual identity was to develop the SOLEIL brand awareness and show its main purpose. I created a logo using the bright lipstick stroke with golden logotype on it to reflect the concept of bright and outstanding feeling one can have after visiting the center. The SOLEIL logo reflects the idea of beauty services, saying “It’s as easy as one brush stroke”.